Now in public beta

Engage at the
Speed of Light

Drive more sales and conversions on Instagram using automation. Engage followers, capture leads, and grow your business — all on autopilot.

10K+
Messages Automated
500+
Active Businesses
99.9%
Uptime
<1s
Response Time
Instagram DMsFlow AutomationAI Smart RepliesLead CaptureComment TriggersStory MentionsMulti-AccountAnalytics
Instagram DMsFlow AutomationAI Smart RepliesLead CaptureComment TriggersStory MentionsMulti-AccountAnalytics
Instagram DM Automation

Turn Conversations into Customers

Automatically engage with followers in your DMs. Reply instantly to messages, qualify leads with smart questions, and drive sales — all on autopilot, 24/7.

Instant auto-replies to DMs and story mentions
Smart keyword triggers for targeted responses
Personalized messages based on user behavior
Seamless handoff to live agents when needed
Visual Flow Builder

Build Powerful Automation Flows

Create visual automation workflows that guide users through your sales funnel. Drag, drop, and connect — no coding required. Turn every interaction into an opportunity.

Drag-and-drop visual flow editor
Conditional branching based on user responses
Pre-built templates for common use cases
A/B test different conversation paths
AI-Powered

Smart Replies That Convert

Let AI handle common questions, recommend products, and close sales while you focus on growing your business. Your always-on sales assistant that never sleeps.

AI understands context and intent
Product recommendations based on conversation
Handles FAQs automatically with natural language
Learns and improves from every interaction
Everything You Need

One platform to
grow your business

DM Auto-Reply

Instantly respond to direct messages with customizable templates. Never miss a conversation again.

Comment Moderation

Auto-detect and remove toxic, spam, or unwanted comments using your custom keyword filters.

Real-time Analytics

Track messages, engagement trends, and conversion metrics with beautiful charts and insights.

Flow Automations

Build visual automation workflows with our drag-and-drop builder. No coding required.

Contact Management

Organize and segment your audience. Track every interaction and build lasting relationships.

Instant Triggers

React to comments, story mentions, and keywords in real-time. Engage at the speed of light.

How it works

Set up in 3 minutes

01

Connect Your Account

Link your Instagram business account through our secure OAuth flow. Takes 30 seconds.

02

Build Your Flows

Use our visual builder to create automation flows, set triggers, and customize your replies.

03

Watch It Convert

LightChats works 24/7 — engaging followers, qualifying leads, and driving sales automatically.

Pricing

Simple, transparent pricing

Start free. Upgrade when you need more.

Free

Perfect to get started

Free
  • 150 AI replies/month
  • 1,000 static replies/month
  • Basic features only
  • "Sent via LightChats" signature on DMs
Get Started Free
Most Popular

Pro

For growing creators & businesses

$9.00/month
  • 750 AI replies/month
  • 3,000 static replies/month
  • Auto top-up at $4.90 (+250 AI, +1,000 static)
  • All features unlocked
  • No LightChats branding on DMs
Upgrade to Pro

Agency

For agencies & large teams

$29.00/month
  • 5,000 AI replies/month
  • 20,000 static replies/month
  • Auto top-up at $14.90 (+2,000 AI, +8,000 static)
  • All features unlocked
  • No LightChats branding on DMs
Choose Agency
Partner Program

Earn 30% Recurring + $5 Per Referral

Refer creators and businesses to LightChats and earn 30% recurring for the first 12 months, then 15% recurring after — plus a $5 instant bounty on every referral's first paid invoice.

Become a Partner
1

Sign up as a partner

Create your free partner account and get your unique referral link.

2

Share with your audience

Promote LightChats to your followers, subscribers, or clients.

3

Earn every month

$5 upfront on the first paid invoice, plus 30% of every payment for 12 months — then 15% recurring for life.

FAQ

Common questions

Yes, LightChats works with Instagram Business and Creator accounts connected through Facebook's official API. Personal accounts are not supported.

LightChats uses Instagram's official API to detect triggers like comments, story mentions, or keywords, then automatically sends personalized DM responses based on the flows you build.

Absolutely. We use Instagram's official Graph API with OAuth authentication. We never store your password and all data is encrypted at rest and in transit.

Yes — our visual flow builder lets you create custom automation paths with conditional logic, delays, and personalized messages. No coding required.

On Pro and Agency, auto top-up kicks in if you have a saved card — $4.90 (Pro) or $14.90 (Agency) adds extra replies instantly, capped at 2 charges/month by default (configurable 0–20 in Billing). On Free, replies pause until the 1st of next month — you'll see a Pro upsell, never a surprise charge.

Ready to grow with chat?

Join hundreds of businesses using LightChats to automate conversations and drive more sales on Instagram.

Get Started Free